When it comes to making videos, seldom do we have a 'go to' format or style to rely on. There are several components common to all videos; scenes with moving subjects or elements, people speaking or voice-overs, titles and other graphics, sounds and background music.

Every video is different because every video has its own unique story to tell. The format of a thirty-second video will likely differ from a three-minute video; a social media post will differ greatly from an explainer video used in marketing campaign.

That's why we start with your objectives, audience and message. We weigh the pros and cons, strengths and weaknesses, of every possible creative approach and how best to use these, or some of these, components in designing a video format that will accomplish your objectives.

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So there's not necessarily a 'best video format', but instead the correct video format to produce a professional video that will best tell your story. Learn more about our process below.